fashion Archives - Charu Creation

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Simple, yet intricate | Glamorous, but deep-rooted | Internationally viable and culturally-rich |
Things you think of when you think of Ritu Kumar.

In a post-independence era, when Fashion

didn’t have the kind of presence that it now

has, Ritu Kumar played a pivotal role in

reviving the Indian crafts and in pioneering the

boutique culture in India!

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Recognizing the beauty, importance, and power of artisanal craft and their skills, Ms. Kumar set out on her design journey.

We think we need a big push, a big platform to reach big! But time and again we witness how each one of our idols starts small.

the starting of ritu kumar

After coming across a village called Serampore, on the outskirts of Calcutta. Ritu Kumar started her journey with 2 tables and a block-printing technique.

The village’s home-grown printing technique had been crushed by the British. With a penchant for all things art and history, the craft fascinated and touched a part of Ritu Kumar’s heart. Hence, started the un-planned journey of this marvelous company.

Through the years, Ritu Kumar has 3 brands, offering bridal, contemporary, and western designs respectively.

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Ritu Kumar

Launched in 1969, the brand Ritu Kumar caters to

women aged 18-40, with contemporary Indian

Designs. With a price range of 3,000-30,000, one can

find anything from Suits, Sarees, and Kurtis to

Mojaris, Bags, and Scarves.

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Ri

Whereas Ri offers festive and Bridal wear, its price

ranges from Rs.10,000 to Rs.6,00,000.

Culturally rich, yet designed for the urban wearer,

Ri’s designs are an amalgamation of Indian heritage

crafts and updated designs.

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Label Ritu Kumar

The third brand, Label Ritu Kumar, started in

partnership with her son Amrish.

Label’s USP cashes in on the established reputation

of Ritu Kumar’s traditional Indian designs and offers

a westernised version of them. The Indo-western

wear’s price ranges from Rs.2,000 to Rs.10,000.

Label helps ramp up wardrobes with eclectic styles

that are comfortable, boho, and Indian.

DOB: 11 November 1944
Place of Birth: Amritsar, Punjab. Raised in Delhi

Brands: Ritu Kumar – 1969,
Ri,
Label Ritu Kumar – 2002
(In partnership with her son, Amrish)

Education: Graduation – Lady Irwin College,
Delhi – 1964
Art History – Briarcliffe College,
New York – 1966

Museology– Asutosh Museum of
Indian Art,
University of Calcutta